$('#fade').cycle();Bliss by Bliss
Bliss Squared is a new and innovative approach to advertising a bar through the use of an interactive promotional CD-ROM. It would be distributed as an insertion in local newspapers and magazines or, as an alternative to the conventional paper flyer, outside university and in shopping centres. The purpose of the CD-ROM for the user is to enable visual exploration of the interior of Bliss Bar, Bournemouth, interaction with a virtual environment and to acquire information about its services. Its purpose as a promotional tool is to attract a larger clientele and to advertise, to those who have not visited the bar before, its facilities and amenities.
The bar environment is presented to the user as an interactive ‘playground’, which is split into different areas, accessed via 2 x 180 degree panoramas, which provide a full visual tour of the bars interior design and layout. Bliss Bar covers two floors and is comprised of two large bars, a cocktail bar, a dance floor and DJ booth, a stage and internet access stations. These areas act as the elements used to immerse the user into an environment where it is possible to imagine and visualize more information than what is immediately shown. By this, it is meant that, the CD-ROM attempts to portray an atmosphere and impression of what Bliss would be like to visit, and to then, when visited in person, invoke the instant feelings of comfort and familiarity. Through research into websites and print media, it was found would benefit from the use of rich content, focusing on imagery rather than textual information.
